Analytics of online behavior begins with identification. By enhancing your identification ability, your business can enhance your entire analytics process. InReach™ provides enhanced device recognition solutions for businesses, helping you better identify and reach your online customers that are shopping for your products and services. InReach provides the following to be consumed in your analytics platform:
- Persistent device identifier, InReachID™, for any device from any online channel including mobile app, mobile browser, or desktop browser.
- Device elements including geography settings, device type, browser type, etc.
InReach’s device intelligence solution can complement the use of 1st-party cookies or other existing identification methods to produce a more holistic customer profile. InReachID™ persists longer than cookies, allowing for a more consistent view of an online user and their activity on your site and apps.
Better customer identification allows for enhanced analytics and extended opportunities to drive a consumer to transact, increasing revenue opportunities.
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