mCommerce & eCommerce
Reduce Fraud Losses, Eliminate Costly Abandoned Transactions & Create Frictionless Customer Experiences
Watch the video to find out how InAuth can help to increase transactions, while balancing fraud risk!
Mobile growth has exploded. By 2018, half of all online transactions will come from mobile devices.1 But digital channels are susceptible to fraud and attacks, so consumers worry about security. To protect consumers and reduce business risk, commerce providers create layers of complexity, often creating a poor user experience. The result? A vicious cycle that causes abandoned transactions.
The InAuth Security Platform helps eCommerce and mCommerce providers successfully balance risk, while improving the quality and quantity of digital transactions through simplified, frictionless user experiences.
Frictionless Transactions for Your Trusted Users / Increased Sales for Your Business
InAuth provides a unique and permanent device ID for mobile apps and a similarly strong ID for browser, allowing you to identify devices with confidence. Once a user is tied to an InAuth device ID, you’re able to better recognize and trust returning devices, allowing more customers to transact faster and with greater ease. With InAuth’s powerful security architecture, you can introduce innovations that result in high conversions, including guest check-out and one-click buying, without the fear of increased risk. Imagine a scenario where you could identify that a known user is shopping on their mobile phone from their home Wi-Fi on a permanently-identified device that is free of malware or other risk factors. This could support a simplified authentication scenario, allowing your customer to execute a payment with just a click.
Fraud Prevention / Chargeback Reduction
Payments fraud, where fraudsters use compromised card or account credentials to make purchases, is expected to continuously rise as the world become more digitalized. Aite Group predicts that Card-Not-Present fraud is set to rise to $7.2B by 2020. Not only do these attacks result in fraud loss, merchants also incur chargeback fees and lost inventory. With InAuth’s device intelligence solutions, you have better device recognition, helping you to more accurately associate customers to devices and reduce false positives/negatives when evaluating transactions. Our device ID for mobile apps survives app uninstall/reinstall and operating system upgrades and cannot be spoofed, and our strong persistent ID for browsers minimizes error rates. Knowing whether a device is compromised with malware or crimeware, is rooted or jailbroken, if the mobile app has been tampered with, and identifying other high-risk indicators provides critical risk intel. Better device identification and risk assessment allows you to view users holistically and make more confident transaction decisions.
Through our device analysis and risk assessment technology, InRisk, transaction and login in real time, allowing for batch-event investigation or real-time blocking. InAuth also provides raw data from the device that can be applied into any existing back-end system in your environment via RESTful services APIs. This depth of information allows you to better understand device trustworthiness and act according to your specific organizational policies—allowing, denying, or requiring additional authentication.
Frictionless Step-Up Authentication for Login & Loyalty Redemption
Traditional step-up authentication methods, like one-time passcodes delivered through SMS, are inherently insecure and a poor experience for your customers. Give your customers a better experience—one that is secure and specific for that user. InAuthenticate pushes secure, encrypted messages to your business app on a trusted device, allowing the customer to verify a transaction seamlessly. The message can only be delivered to the intended, trusted device and allows for secure communication between your customer and your business.
Retail Mobile Wallet
InAuth can enhance the success percentages of credit card loads into any mobile wallet, cashless program, or loyalty program by ensuring that the device is trusted. By leveraging InAuth’s device ID and elements to score risk, including detection of velocity attacks, you can gain greater insight into the trustworthiness and reputation of the device, allowing better decision-making for account opening and card enrollment.
InAuth uses deep location lookups to uncover device anomalies and other risk factors, such as geo-location inconsistencies, new customer locations, or if GPS is disabled. Understanding geo-location patterns specific to your business policies enables more trust with your customers, allowing you challenge them less, enhance their buying experience, and provide a more frictionless, seamless payment.
Better customer identification allows for enhanced analytics. Tying non-PII device data from InAuth to customer details in your CRM system provides a more holistic customer profile and leads to optimal consumer experiences and increased conversions.